Stop Wasting Money on the Wrong
Google Ads Keywords
A free, practical course for local service businesses who want better leads from Google Ads, without increasing their budget.
Stop Wasting Money on the Wrong
Google Ads Keywords
The Problem
Most Google Ads budgets aren’t wasted because of bad ads, they’re wasted because of bad keywords.
Businesses often:
Target keywords that sound right but attract the wrong searches
Pay for job seekers, DIY research, or people outside their service area
Use match types incorrectly and give Google too much freedom
The result?
Clicks that don't turn into calls.
The Solution
The Google Ads Keyword Strategy Guide shows you how to:
Identify keywords that signal someone is ready to hire
Build a focused keyword list based on real customer searches
Use match types to stay in control of where your ads appear
Block wasted searches using negative keywords
Improve results over time with a simple weekly routine
What You Will Learn
Inside The Google Ads Keyword Strategy Guide, you'll learn:
Lesson 1 - Understanding Keyword Intent: How to identify searches that signal real buying intent, not just curiosity.
Lesson 2 - Building Your First Profitable Keyword List: A simple method to create a focused keyword list that drives leads.
Lesson 3 - Match Types: Phrase vs Exact: How to control which searches trigger your ads and avoid wasted ad spend.
Lesson 4 - Negative Keywords: The easiest way to filter our irrelevant searches and protect your budget.
Lesson 5 - Search Terms: The 15 Minute Weekly Routine - A quick weekly process that helps your campaigns improve over time.
What You Will Get
Five on-demand video lessons
Downloadable worksheets and examples
A step-by-step Google Keyword Planner guide
A repeatable system you can reuse anytime
100% free. No upsell required to benefit.
About Me!
Hi, I’m Kirsty, a Google Ads specialist and the founder of Co Thought Digital.
I created this course after seeing the same keyword mistakes waste budgets for otherwise great local businesses.
The strategies inside this course are some of the same principles I use when building and managing Google Ads campaigns for clients.
